A hat for dads who are willing to raise the standard.

We are in a dad crisis. Fathers are absent, checked out, dad bods are everywhere.

The media shows dads as the dumb guy everyone makes fun of. 

THE STANDARD NEEDS TO BE RAISED 

Dads need to become the complete package for their kids and their people.

STRENGTH DISCIPLINE RESPONSIBILITY

That's where it all begins & that’s what we are about 

Every time you choose to wear this hat, you choose to raise the standard for yourself and for all the other dads out there. 

Now you’re probably thinking, ‘I’ve got a lot of hats already, and what am I going to say when this arrives? Well pictures say a thousand words:

Which of these brands stand for the values you want to see in the world?

Which of these brands supports the work you do every day to teach your children those same values?

WE DO!

FITDAD  isn’t just another hat - we stand for so much more. 

And we will lose some customers because of our values. We already have...but we will never change. 

WHAT PEOPLE ARE SAYING: