The Media says dads are dumb ...
Lazy and Stupid are your synonyms
Your kids don’t want to be with you...
You can’t to do anything right...
Think Peter Griffin, Homer Simpson...
This Isn't You!
SHOP NOW
-
RAISE THE BAR - FITDAD - (Royal Blue/White)
Regular price $42.00 CADRegular priceUnit price per$46.00 CADSale price $42.00 CADSale -
RAISE THE BAR - FITDAD (Forest Green/White)
Regular price $42.00 CADRegular priceUnit price per$46.00 CADSale price $42.00 CADSale
The 3 Pillars of FITDAD
1. RESPONSIBILITY
The greatest responsibility is when you have kids. You are responsible for their lives and souls. How they act and who they become all hang on the decisions you make. You are no longer some kid with no consequences. You have to be a leader. There may be some dads who shy away from this responsibility. Dads who wish they no longer have it. But there are other dads who embrace it...who love it. You are that dad.
2. STRENGTH
This includes physical, mental, and moral. Everything a dad does will take strength. You want to be able to provide for your children and protect them in crisis? This will take strength. You want to stand up for your beliefs against a gathering hoard. This will take strength. You want to be there for them, love them, in good times and bad? This will take strength.
3. DISCIPLINE
Discipline is the key to unlocking everything. Just as physical strength comes through the discipline to eat well and exercise, mental and moral strength comes from discipline, too. Overwhelmed with the weight that comes from the greatest responsibility...go back to discipline. Set an alarm, exercise, eat healthy, write a list, set non-negotiables. Discipline is the answer.
SO...WHY FITDAD FRAILDAD?
The FITDAD is the archetype of the perfect father. The FRAILDAD is the opposite. Where the FITDAD embraces the responsibility and joys of being a dad, the FRAILDAD runs from his duty and responsibility to his kids. The FITDAD is willing to lead and make difficult choices, whereas the FRAILDAD cowards and allows other people to dictate his family's life.
30-DAY MONEY BACK GUARANTEE
Still undecided? Take your time...order now and take 30 days to decide how you feel. Get the hat in your hands, feel it on your head, then decide if you are ready to wear it with pride. And if you’re not ready, we got you covered with a 30-Day Money Back Guarantee. Ready to join the FITDAD squad?